As part of a full rebrand for an established FMCG ice cream brand, I redesigned their website to enhance user experience and reflect the updated visual identity.

The project involved migrating the site from Wix to Shopify, allowing for improved performance and scalability. I created new UX wireframes to simplify the site structure and reconfigured the navigation to replace multiple menus with a single, streamlined system; making the site cleaner, more intuitive, and less overwhelming for users.

To support the refreshed branding, I also designed a set of custom illustrations, used consistently across the website to create a playful, cohesive visual experience. The redesign resulted in increased user engagement and provided the brand with a stronger, more professional online presence.