For House of Açaí, a premium Dubai-based açaí bowl brand with a focus on luxury wellness and natural nutrition, the design narrative was built around three key principles: elegance, freshness, and clarity. Recognising the brand's dedication to health-conscious consumers, including those with dietary requirements, I developed a sophisticated aesthetic that conveyed purity and premium quality, whilst highlighting the functional benefits of their ethically sourced ingredients.

The visual identity, taking inspiration from the vibrant açaí berries and complemented by calming neutral tones, was paired with clean, refined typography to project an air of exclusivity suitable for the Dubai market. Prioritising user experience, the digital design featured intuitive navigation to showcase nutritional benefits and ingredient transparency. Guided by the principles of elegance, freshness, and clarity, the minimalist aesthetic allowed the product to take centre stage, whilst carefully crafted illustrations, depicting the farm partners and their owner, fostered an authentic connection between consumer and source, transforming a simple breakfast into a meaningful and transparent experience.